Personal branding — Est. London

Clarity in how
you present
yourself.

Véline is a one-to-one personal branding practice. We help you describe what you do, sharpen how your profiles read, and make sure your presence reflects who you actually are — and where you're going next.

£5
Entry point
48h
Average turnaround
1:1
Every engagement
2 days
Max reply time
Red wax seal with the Véline V pressed onto a cream envelope
Fig. 01 — Sealed, not shouted2026 / Véline

"I'd been using the same LinkedIn bio for three years. Now I actually want to send people to my profile."

— Professional, finance / London

"The audit told me in one page what I'd been unable to see for months. Direct, specific, worth it."

— Founder, e-commerce / remote

"My work was strong but my presence made it look like a hobby. That gap is now closed."

— Creative, photography / Manchester

Who it's for

Your situation, exactly.

The goal isn't to make you look impressive. It's to make you coherent, intentional, and confident in how you show up. Five people who've needed exactly this:

01
Students

"My LinkedIn still says 'sixth form student'. I'm applying to top universities in three months."

02
Professionals

"I'm good at what I do. I just can't explain it concisely to anyone who asks."

03
Founders

"The business has a brand. I don't. People keep confusing the two."

04
Creatives

"My work is strong. My presence online makes it look like a hobby."

05
In transition

"I've changed direction. My entire online presence points the wrong way."

Find your fit

Not sure where to start?

Two questions. We'll point you to the right service — no email required, no obligation.

What describes you best?

What's most urgent right now?

Recommended for you

Services & pricing

Ways to begin.

Every engagement starts with the same question: what do you actually want people to understand about you?

01
Profile Audit
£25 2–3 days

A diagnostic review of your current online presence, positioning, and first impressions.

  • Full profile review
  • First impression analysis
  • Positioning feedback
  • Clear improvement points
  • Written recommendations
Order this →
02
Social Media Profile Optimisation
£55 3–5 days

Refinement of your messaging, presentation, and positioning across social platforms.

  • Bio rewrite
  • Headline optimisation
  • CTA refinement
  • Tone alignment
  • Instagram, LinkedIn or TikTok — informed by audience and market research
Order this →
03Most popular
Personal Brand Strategy
£85 incl. 1:1 call

A strategy-focused session designed to clarify your direction, positioning, and online presence.

  • 1:1 strategy call
  • Audience positioning
  • Content direction
  • Brand clarity
  • Written summary & action plan
Order this →
04
Full Personal Brand Setup
£150–£220 5–7 days

A complete setup for a polished, cohesive, and intentional personal brand or company image. Final price depends on the number of platforms.

  • Profile optimisation across platforms
  • Bio rewrites
  • Brand positioning
  • Content direction
  • Visual & aesthetic guidance
Order this →
05
Content Direction Mini Plan
£35 2–3 days

A concise content strategy tailored to your niche, audience, and goals.

  • Content pillars
  • Post ideas
  • Positioning suggestions
  • Audience direction
Order this →
06
Monthly Brand Support
from £175/mo free call first

Ongoing support for maintaining and refining your online presence — begins with a free call, then the plan is agreed from there.

  • Monthly feedback
  • Content guidance
  • Profile updates
  • Strategy check-ins
Book the free call →
£5 — 48 hours
Bio Rewrite

A rewritten bio tailored to your goals, audience, and positioning.

Order →
£15 — 48 hours
Caption & Hook Pack

Five custom captions and hooks designed to strengthen engagement and positioning.

Order →
£15 — 48 hours
Profile Roast

Direct, constructive feedback on your current presence and what may be limiting it.

Order →
The work

Before / after.

Real rewrites, anonymised. The difference isn't decoration — it's specificity.

Before

"Marketing professional with 5+ years of experience. Passionate about helping brands grow. I love working in fast-paced environments and am always looking for new opportunities to learn and develop my skills."

After

"Brand strategist working at the intersection of content and commerce. I help consumer brands find the language that makes people stop scrolling. Open to select advisory work."

Before

"📸 photographer | ✈️ traveller | ☕ coffee addict | DMs open | based in London | collab: email below"

After

"Documentary photographer, London. Portraits & place — the quiet moments between the obvious ones. Prints available. Commissions open."

Before

"CEO & Founder. Entrepreneur. Building the future. Dreamer, doer, disruptor. Let's connect!"

After

"Founder at [Company] — software that cuts invoice admin for trades businesses from hours to minutes. Previously ops at [Company]. Writing about the unglamorous parts of building."

Names and identifying details changed. Every rewrite shown here followed the same process: keep what's true, cut what's vague, rewrite until every line earns its place.

Véline card reading: Clarity is the strategy. Presence is the result.
The method

Edited like a manuscript. Specific, deliberate, alive.

We treat your bio, profile, and positioning the way an editor treats a draft — keeping what's true, cutting what's vague, and rewriting until every line earns its place. Clarity is the strategy. Presence is the result.

Start with an audit →
How it works

Four steps, zero ambiguity.

01
Place an order

Choose a service or get in touch with a few lines about your situation. No jargon required.

02
Review

We review your current presence, your goals, and the context behind them. No templates.

03
Clarify

Together we sharpen your positioning, voice, and messaging until it fits you exactly.

04
Deliver

You receive clear, usable outputs you can publish immediately. No middleman, no delay.

Place an order

Begin the work.

Tell us a little about your situation. Every message is read personally — we reply within two working days.

1
Select
2
Details

Received.

Thank you — your message has been sent. We read every order personally and will reply within two working days.

Reply within two working days
Your information stays private
Every engagement is one-to-one
Questions

Things people ask first.

Clarifying how you present yourself — your story, skills, and goals — so others understand who you are and what you stand for. It isn't self-promotion or performance; it's coherence. Most people's profiles describe what they do without explaining why anyone should care. That gap is what we close.

Anyone who wants to be more intentional about how they show up online and professionally — students preparing applications, professionals refining their positioning, founders aligning their story with their business, creatives presenting their work, and people changing direction entirely.

Bio rewrites, roasts, and caption packs turn around in 48 hours. Audits take 2–3 days, profile optimisation 3–5 days, and full setups 5–7 days. Larger projects get a clear timeline up front before any payment — no surprises.

Written, usable deliverables — not vague advice. Depending on the service: rewritten bios ready to paste, a written audit document with specific improvement points, a strategy summary with an action plan, or a complete set of optimised profile copy. Everything is yours to publish immediately.

Once you place an order, we confirm scope and timeline by email, then send a payment link. Work begins after payment. Monthly support starts with a free call first — the plan and price are agreed from there.

Every service includes one round of revisions. If something doesn't read like you, we adjust it until it does — that's the point of working one-to-one rather than buying a template.

Yes. If your needs don't fit a package, choose "Something custom" on the order form and describe your situation — we'll shape an approach and quote before anything begins.

One sharp profile tip, every week.

No noise, no selling. A single observation from the practice each week — the kind of thing that makes you reopen your own bio.

You're in. First tip arrives this week.

Not ready for the full thing? Start with a £15 roast